Vijay Darda is Chairman of Lokmat Media Pvt. Ltd which is one of the leading media houses of India. Its main activity is printing and publishing newspapers and magazines from Maharashtra & Goa and broadcasting news.
Lokmat Media flagship daily 'Lokmat' was founded by freedom fighter and statesman late Jawaharlal Darda during the British rule and was shut down several times by the foreign rulers. It restarted as a weekly publication in 1953 and was launched as a daily in 1971. From a single edition in 1971, the group has become a multi-language, multi-media house.
Today, Lokmat Group publishes newspapers in three languages – 'Lokmat' (Marathi), 'Lokmat Samachar' (Hindi) and 'Lokmat Times' (English). 'Lokmat' is the No. 1 Marathi newspaper in Maharashtra & Goa with 11 editions and a circulation of over 1.5 million copies. It is the largest read language newspaper in India with over 23.82 million readers (Source: Total Readership, IRS 2012 Q2). 'Lokmat Samachar', with 6 editions is one of the largest read Hindi dailies in the state of Maharashtra with 1.44 million readers (Source: Total Readership, IRS 2012 Q2). 'Lokmat Times' has 3 editions. The three publications are printed at 12 printing centres spread strategically across the two states.
Lokmat Group also makes its content available for the global Marathi diaspora through its web edition www.lokmat.com and an epaper edition www.epaper.lokmat.com, which are visited by millions from around the globe everyday.
In addition to newspapers, Lokmat has set up a magazines division called Cymbal Media. Cymbal launched its first international standard magazine 'G2 – The Global Gujarati', a high-end lifestyle magazine, in December 2006. In a short span of time, this magazine has successfully caught the attention of global readers and advertisers.
In addition to the print media, Lokmat has entered into the TV media space where it co-owns a 24-hour news and current affairs channel 'IBN Lokmat', through a JV with the Network18 Group. The channel was launched in April 2008 and is currently the leader in the market.